At the height of her power, Elizabeth Holmes wasn’t exactly a girlboss. The founder and former CEO of blood-testing startup Theranos, whose fraud trial begins this week, didn’t place a ton of public emphasis on feminism or building women-centric spaces. Instead, she sought to cultivate an image—complete with a faux-deep voice and black turtlenecks meant to summon thoughts of Steve Jobs—that male VCs would scan as serious.
Even so, Holmes’ gender was always part of what made her stand out in a sea of young entrepreneurs, making her a subject of fascination first as an emblem of Silicon Valley’s starry-eyed ambition, then as a scamming anti-hero.
Now, as Holmes’ trial gets underway—five years after the Wall Street Journal’s bombshell reports revealing that Theranos’ much-ballyhooed pinprick technology had never really worked—she’s become closely associated with the failures of the girlboss era.
Originally published on Quartz : Original article