Meditation apps are gaining traction on the mobile web development market year by year. This is because every day, stress and anxiety send users to this niche, creating lots of opportunities for IT companies. To make your project successful, use our tips for building a meditation app.
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There are a lot of factors that determine the viability of your product. But you can make things easier on yourself by following the five hints below. In short, be sure to have a clear idea, an attractive design, a suitable platform, compelling user engagement, and a professionally built MVP.
1. Determine Your Business Idea and App Type
The business idea behind your application should represent the motivation that will compel your target audience to use and install your app. For this reason, knowing your users’ preferences is a key to success. Therefore, pay attention to their most requested tools, then implement those in your product.
For example, your meditation app may be a great way to:
- Calm down
- Fall asleep or wake up
- Learn new breathing techniques
- Improve health
- Travel more comfortably
- Track sleeping phases
- Control anxiety
- Meditate with others
But indicating the aim of your product is only the start of a holistic and integrated approach. The next step is to determine the type of app you will design. According to Forbes Magazine, meditation apps were previously only a management fad. But now they have become an essential tool for business.
There are several options to consider when it comes to choosing the application type you will design:
Guided Meditation App
A guided meditation app consists of how-to and step-by-step guides. Customers can use the app to calm the nerves, breathe correctly, meditate using various techniques, ease panic attacks, or stay awake.
Sound-Based Meditation App
Sound-based apps include a variety of mini-meditations and sounds to help users cope with anxiety, panic attacks, or angry outbursts. There are also tunes for yoga practitioners and other sounds for travelers who have insomnia.
Some popular sound-based applications cooperate with celebrities and psychologists to use their recorded voices. For example, Morning Consult reports that recent cooperation by Harry Styles with the meditation app Calm increased app downloads by 94%. Developers’ incomes accordingly increased by 48%.
Timer-equipped apps monitor periods of time for yoga, breathing practices, or sleeping patterns, allowing users to track their progress.
All-in-One Meditation App
To gain the attention of more users, IT companies have begun to develop all-in-one meditation apps. Basically, these apps come with various functions and multiple purposes.
2. Choose Your Approach to the User Experience
Creating a user-friendly design is critical to app development. For example, your app’s design should be detailed and attractive both in the user interface (UI) and in the user experience (UX). So take a look at the range of frequently used features and technologies and choose options that mesh with your idea.
Features for a Guided Meditation App
- Sign in and sign up
- Create a profile
- Content library
- Payment integration
Features for a Sound-Based Meditation App
- Sign in and Sign up
- Creation of profile
- Content library
- Payment integration
Features of Meditation App Timers
- Creation of profile
- Statistic screen
- Push notifications
Features of All-in-One Apps
- All of the above
3. Decide Between iOS or Android for Your Meditation App
Both iOS and Android development have their peculiarities. Accordingly, you should consider the pros and cons of each in order to get a better end result.
On the one hand, Android development is cheaper and easier. Also, there are a lot of specialists in this field. Therefore, you will be more likely to find people you can afford. Moreover, the Android operating system has a broad range of users. Because of these reasons, if you do it right, your product will be popular.
On the other hand, iOS development generates more income. Plus, it’s simpler and faster to test apps for iOS. However, building iOS apps requires considerable investment and a qualified team.
Therefore, if your budget is not limited, it makes more sense to opt for iOS development. But if your startup’s goal is to launch a project expeditiously and quickly broaden your customer base, you should choose Android development.
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Consider the pros and cons of each for your meditation app:
- Greater flexibility for customization
- Larger number of users
- More contractors
- Faster product publishing
- Easier interface creation
- Higher cost of testing and fragmentation
- Wider variations between versions
- Higher number of paid apps
- More profits
- Solvency of users
- Absence of extensive fragmentation
- Standardized UI design
- Higher development cost
- More stringent publishing rules
- Lack of customization
4. Apply Gamification in Your Meditation App for Better User Engagement
Obviously, meditation isn’t the most exciting type of recreation. It’s not intended to be, of course. All the same, you should aim to keep people entertained with your product. Moreover, to fully engage your audience, stick with simple gamification and motivation principles:
- Always demonstrate the meaning and importance of the actions users are taking within your app. It will help them determine their aims and find the motivation to move forward.
- Focus on clear and time-limited tasks for users. This will help them stay focused.
- Give your clients the chance to leave feedback or rate your application. It will make the users feel worthy and engaged.
- Set up protocols that encourage users to create their own play lists or meditation schedules. The feeling of owning something will make people appreciate your app more.
- Create daily accumulative activities. This will entertain the audience and encourage them use the application every day.
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5. Create an MVP Model of Your Meditation App
Building a professional and qualitative minimum viable product (MVP) model of your application is a crucial step. This is because a well-built MVP will help you attract investors. It will also help you to learn more about your users’ preferences.
It won’t take a lot of time and money to build an MVP. However, it will provide you with early customers’ responses. The very first feedback will help you to fix bugs and improve the core functionality of your application. From there, you can then develop the completed product.
An MVP model should demonstrate the most important functions of your future meditation app. Therefore, don’t waste time on developing extra tools for this model. You may be pleasantly surprised to discover that as soon as you receive the first reviews, investors will likely show interest in your product. Its potential to grow, along with users’ interest and your expected profits, will then lead to funding for your project.
Therefore, with a well-thought-out strategy, your meditation app is likely to succeed.
So start with a clear idea. Then reach out to motivated users and offer them a meditation app with strong basic functionality. So as not to disappoint, always understate your aims in your marketing messages, at least in the beginning. Nonetheless, be sure to present your meditation app as the product your intended users will most want.
Originally published on Business Opportunities : Original article