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Invest as much time, energy, and money as you can into the following SEO strategies now and your small business will triumph over the competition in 2022.
Absolutely. There are no two ways about it. No buts, no ifs.
If you are still sitting on the fence, you are doing your business a great injustice. You are snuffing the life out of it. SEO has transformed over the years. SEO strategies are no longer only about advertising and marketing. What’s more, keyword stuffing and churning out thousands of articles just won’t cut it.
To have a positive effect on your business, SEO entails painstaking work. Only by making these efforts will you increase the visibility of your business website, improve website ranking, and provide your customers with the ultimate user experience.
Therefore, if you are just starting your business, or you have made the all-too-important decision to employ SEO strategies, you are in the right place.
But first you must understand top SEO trends in 2022. These trends will make all the difference and ensure that your business has a competitive edge. So let’s take a look at the SEO trends that will have a major impact in 2022.
1. Adopt an SEO Strategy That Will Attract More Voice Searches
Voice search technology is expected to play a major role in SEO thanks to important innovations such as Apple’s Siri, Amazon’s Alexa, and Google Assistant. Your customers are tech-savvy and technology is always improving thereby making it more popular. Moreover, with growing expectations that approximately 55% of households will be owning a smart speaker in 2022, you cannot afford to overlook this important trend.
How do you improve your SEO in this area? Well, keywords and longer phrases play an integral role. When it comes to voice searches, abbreviations such as you might use while typing won’t deliver the best results. You should focus on long phrases. That’s because this is what naturally works with voice searches. This strategy is instrumental as it helps the various assistants (Apple’s Siri, Amazon’s Alexa, and Assistant) easily find you on the interwebs.
2. Artificial Intelligence Will Be a Game-Changer as an SEO Strategy
Unless you have been living under a rock and just resurfaced recently, you can’t wish away the effects of artificial intelligence on SEO. Artificial intelligence has without a doubt changed how we interact on the internet. You go online and all of a sudden you see ads for products you like. This is all because of intelligent algorithms.
You, therefore, need to package your content in such a way that it provides the best user experience to your customers.
3. Accessibility Is Key
How do your customers access the internet? Access to the internet through mobile devices is expected to continue growing over the years. Approximately 73% of internet users are expected to access the internet primarily using mobile devices by the year 2025. Therefore, you cannot afford to overlook mobile responsiveness and optimization of your website for mobile search.
A huge chunk of your future traffic will be through mobile, As such it’s in your best interest to put in place strategies that provide your business with a competitive advantage. Web developers and designers are continually employing strategies that are not primarily dependent on keyboard input. Moving forward, virtual reality, voice commands, augmented reality, and others will play a huge role in SEO.
Invest in Formidable SEO Strategies for the Win in 2022
SEO is not just about creating a website, sitting back, and expecting a miracle. It’s painstaking work that requires employing various strategies to provide not only the best user experience to your customers but also ensure that your business achieves a competitive edge. SEO is and will continue to be relevant for many years to come. You need to invest in SEO today. The success of your business greatly depends on it!
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Originally published on Business Opportunities : Original article