The best startup ideas have multiple paths to success

“The only thing that matters is getting to product/market fit”—Andy Rachleff’s corollary of startup success (as coined by Marc Andreessen)

Perhaps the single most common piece of advice given to growth-hungry entrepreneurs—by investors, mentors, and even professors—is that the singular focus for any startup should be achieving product-market fit (PMF).

Popularized by venture capitalist Marc Andreesen, PMF captures the notion that the ability to create and capture value from an innovation depends on iterative learning and experimentation to find a magic combination of customer and product. Among the endless number of markets that a startup might enter, and the endless number of products that an entrepreneur might offer, finding the right product for the right market is the most critical task of an early-stage startup.

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Originally published on Quartz : Original article

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