This startup is building the Pixar of the internet one TikTok at a time

Invisible Universe believes that animated franchises can be born on social media, with the help of Serena Williams and Jennifer Aniston.

Last week, Realqaiqai, the Instagram handle for Qai Qai (pronounced “kway kway”), the doll turned social media star belonging to Olympia Ohanian, the 3-year-old daughter of tennis star Serena Williams and Reddit cofounder Alexis Ohanian, posted two, side-by-side images summarizing the doll’s evolution. “How it started” was the headline over a photo a brown-skinned baby doll wearing a purple tutu. Next to it was another line, “How it’s going,” above an animated Qai Qai with a decidedly sassy look on her face, striking a pose and flashing the peace sign. The post received nearly 20,000 likes. 

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Originally published on Fast Company : Original article

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