What “forced” entrepreneurs teach us about pivoting, adapting, and succeeding

Think of the term “entrepreneur” and you likely picture a young guy from a tech startup in Silicon Valley. But this is an exceedingly narrow definition of the term.

Entrepreneurs come in so many varieties—many of whom wouldn’t self-identify with the “entrepreneur” label. I spoke to someone from India the other day who told me, “No one calls themselves an entrepreneur here, but everyone is one. They just call it work.” They also might call it survival. And they’ve earned their stripes as entrepreneurs whether they use the term or not.

These entrepreneurs are part of a worldwide category of entrepreneurship that we don’t talk enough about: those who are forced to create businesses out of necessity. That category is exploding now, thanks to the Covid-19 pandemic.

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Originally published on Quartz : Original article

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