Pfizer is about to start advertising a new product in the US: the Covid-19 vaccine.
This might sound a bit odd. After all, it’s hard to think of a product that’s received more promotion than the Covid-19 vaccine. Governments, activists, healthcare specialists, celebrities, and regular citizens are all unpaid advocates for it, urging anyone who is unvaccinated to get a shot, often a second, and soon a third.
The US is, with New Zealand, one of only two countries that allow direct-to-consumer advertisement of prescription drugs. So when Pfizer’s vaccine, which now has the brand name Comirnaty, received clearance from the US Food and Drug Administration (FDA) on Aug. 23, the company was also authorized to market it and has expanded its salesforce to do so.
Originally published on Quartz : Original article