Why this book startup is taking a page from Glossier and Allbirds

Book publishing startup Parea is using the DTC playbook to connect new authors to communities who will engage with their work.

Every year, publishers release thousands of new titles, but the vast majority don’t turn a profit. M0st authors spend years working on a book, only to see it languish, unable to find an audience.

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Originally published on Fast Company : Original article

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