This new Michael Jordan-backed startup offers a front-row seat to the changing nature of fandom

The Heir platform aims to bring the exclusivity and value proposition of NFTs to sports fan membership.

Let’s step back in time for a moment. You’re sitting in Brooklyn’s Barclays Center watching the 2013 NBA Draft. The Milwaukee Bucks just used the No. 15 pick to select a relatively unknown kid from Greece named Giannis Antetokounmpo. Imagine that you could invest in that kid, like a hoops stock, right then and there. What do you think that stock would be worth now after he’s collected Most Improved Player in 2017, Defensive Player of the Year in 2020, two league MVPs in 2019 and 2020, and an NBA championship title this past year?

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Originally published on Fast Company : Original article

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