Why solid-state battery startups need better branding

EV battery companies haven’t had to worry about building a brand as EV makers have picked up the communications slack. That needs to change.

For several years, investors (and futurists) have been waiting impatiently for the arrival of solid-state EV batteries. They promise to eliminate most limitations of their lithium-ion counterparts, including weight, range anxiety, materials costs, and long recharging times. The end result should be EVs that can drive for a thousand miles on a charge that takes only 10 minutes.

Originally published on Fast Company : Original article

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